Tag results for: UNDRCRWN


UNDRCRWN – “M.V.Penny” Tee

Fresh from UNDRCRWN today is the new “M.V.Penny” Tee, pitching NBA’s infamous little puppet from the 90s, Lil Penny against Brooklyn-bred music icon, Jay Z. Since so many of us had enjoyed little puppet versions of LeBron and Kobe, it’s time we get a quick reminder of … READ MORE


UNDRCRWN x NOOKA – Koolabooration ZENV Watch

Designer Matthew Waldman and the NOOKA team been busy churning out collaboration timepiece in recent months.  Aside from partnership with LTD and Kidrobot, the New York watch maker created a special edition based on its ZENV model with urban apparel label UNDRCRWN.  Designed by UNDRCRWN’s Creative Director … READ MORE


De La Soul x UNDRCRWN – Signature Caricature T-Shirt

After a successful this Spring with its fan favored Music Series.  UNDRCRWN will introduce the line once again  with none other than hip-hop pioneer De La Soul.   Influenced by cover art found on 3 of the group’s albums – 3 Feet High and Rising, Stakes Is High, … READ MORE



If the word “bling” was the most used word in 2007 and “green” in 2008.  That title could certainly goes to the word “swagger” in 2009.  With the year half over only, over used term have found itself in every pop culture mediums from television, music, movies, … READ MORE

UNDRCRWN - Fighting Chicken Tee

UNDRCRWN – Fighting Chicken Tee

To celebrate St. Patrick’s Day on March 17th, UNDRCRWN will be releasing a special t-shirt inspired by the holiday that is known for Green Guiness and Corned Beef Hash. The “Fighting Chicken” t-shirt features the infamous UNDRCRWN mascot, Roscoe the Chicken, on a Green UNDRCRWN t-shirt which … READ MORE

UNDRCRWN - Encore Collection

UNDRCRWN – Encore Collection

UNDRCRWN has always been known as a brand that combines the best of both the hip-hop world with the best of the basketball world and now the brand will look to it’s basketball roots and the nostalgia around it to create a new inaugural collection of apparel … READ MORE

UNDRCRWN (Under-Crown) - Spring 2009 Lookbook featuring Asher Roth

UNDRCRWN – Spring 2009 Lookbook feat. Asher Roth

Highlight its love for sports heritage, UNDRCRWN (Under-Crown) shifts its focus to the collegiate and varsity athletic circuit this Spring.  Infused classic bold stripes, vibrant color sets, and distinct graphics that have made UNDRCRWN famous.  The Spring 2009 features key pieces such as a varsity jacket, the … READ MORE

adidas x UNDRCRWN x Damani - EQT B-Ball Low

adidas x UNDRCRWN x Damani – EQT B-Ball Low

Marking its return to the fundamentals of performance, adidas Basketball is scheduled to re-launch the classic EQT B-Ball model with a special edition this weekend by West Coast hip-hop star Damani.  The collaborative sneaker, titled EQT B-Ball Low x Damani, will feature the same light weight silhouette … READ MORE

UNDRCRWN x Asher Roth - The College Collection

UNDRCRWN x Asher Roth – The College Collection

UNDRCRWN, the brand of champions, has collaborated with SRC recording artist Asher Roth on a capsule collection of apparel that is a part of the Spring 2009 Collection from UNDRCRWN. The College Collection as it is being called is influenced by Varsity Sport and features a Letterman … READ MORE

UNDRCRWN x Madame Chocolat - Love + Basketball

UNDRCRWN x Madame Chocolat – Love + Basketball

With all the collaborations being done up these days by all the different brands within our industry it’s quite hard to set yourself apart from the other guy, but we have always believed that our friends over at UNDRCRWN have not only stood out when they have collaborated whether … READ MORE

Undrcrwn 'The Old NY' Tees