Tag results for: USA Basketball

Nike Basketball 1992-2012 Nike Zoom Kobe IV (2008)

In December 2008, NBA All-Star Kobe Bryant unveiled Nike‘s lightest basketball shoe to date, featuring a new low-cut design and a level of comfort capable of handling one of the most dynamic players in the world. This shoe, of course, was the Nike Zoom Kobe IV. When …

Nike Basketball 1992-2012 Nike Air Hyperdunk (2008)

It may be four years after its initial release, but the  Nike Air Hyperdunk deserves some attention even during these Olympic Games. Its place in Nike Basketball’s “20 Designs That Changed The Game” comes not only because of the technology this shoe brought to the game, but …

Air Jordan Olympics Dream Team Commemorative Box

The U.S. men’s basketball team defeated Australia on Wednesday to advance to the semifinals, where they’ll play Argentina in a rematch of the 2004 Athens Olympics semifinal, which Argentina won. So there’s a lot of pride on the line, something Jordan Brand is celebrating with this special …

Nike Basketball 1992-2012 Nike Air Max 360 Basketball (2006)

What goes up certainly must come down, and while we can thank Newton’s law for explaining that concept in detail, feeling its effects dozens of times each game while you’re busy guarding the lane and snagging rebounds doesn’t lend you any comfort. Over the course of Nike‘s …

Nike Basketball 1992-2012 Nike Air Zoom Huarache 2K4 (2004)

Nike’s look back at “20 Designs That Changed the Game” takes us squarely to the contemporary era, focusing on a 2004 shoe that’s something of a sequel to 1992’s Nike Air Flight Huarache. According to lead designer Eric Avar, the idea behind the Nike Air Zoom Huarache …

Nike Basketball 1992-2012 Nike Zoom Ultraflight (2003)

Two years after the release of the Nike Zoom Hyperflight, there was a lot for the Nike design team to be happy about: they successfully built a shoe that moved the brand even closer to co-founder Bill Bowerman ultralight-weight design mission and it was defiantly futuristic. But, …

Nike Basketball 1992-2012 Nike Zoom Generation (2003)

As we inch closer to the August 12th Men’s Basketball Gold Medal game, Nike looks back to 2003 when King James reached one of his earlier career milestones: the arrival of his own sneaker, the Zoom Generation. The beginning of what is now a long line of …

Nike Basketball 1992-2012 Nike Air Hyperflight (2001)

Following on the heels of the technologically advanced Nike Shox BB4 released in 2000, Nike continued with the futuristic theme by designing a shoe that, as lead designer Eric Avar put it, would be exactly what Nike co-founder Bill Bowerman would make himself: the Nike Air Hyperflight. …

Nike – Insider Access to USA Basketball | Video

Nike Basketball gives us an inside look at the collective mindset of both the 2012 USA Men’s and Women’s Basketball teams. A video dedicated to the men’s squad features interviews with Kobe Bryant, LeBron James, Kevin Durant, Deron Williams, Andre Iguodala, Tyson Chandler, James Harden and Coach …