Tag results for: Viktor Tell

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adidas Originals Consortium “Your Story” with Viktor Tell of Happy Socks | Video

SneakersNStuff paid a visit to Viktor Tell (creative director of the Swedish Happy Socks brand) to tell his particular story regarding his involvement in the adidas Originals Consortium – “Your Story” collection. The Olympics-inspired element of Viktor’s design for the Matchplay comes from Olympic air pistol shooting, … READ MORE

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adidas Originals Consortium “Your Story” Collection | Drop 2

Whereas the very first collaborators were exclusively retailers, the reinvigorated adidas Consortium project made a different approach this time and decided to engage with the end users instead. Following Drop 1 Collection featuring five individuals – Kate Moross, Jim Thompson, Aloe Blacc, DJ MURO, and Qoute, the … READ MORE