WHIZ Limited x Sneaker Wolf – “Everything Can Be Canvas” Collection
The name, Sneaker Wolf, may not be familiar to some, but this Tokyo native is responsible for plenty of iconic work done for the likes of Nike, adidas, New Balance, mita sneakers, and most recently, his own sneaker label, LOSERS. Renowned for his illustrations, graphic designs, and … READ MORE
WHIZ Limited – Fall/Winter 2013 Collection | Runway Show
WHIZ Limited first took to the runway in Spring/Summer 2012, since then their designs have progressed rapidly, season after season. Here is the Fall/Winter 2013 collection concocted by Hiroaki Shitano, and its visually splendid runway show. Lust for Life is the title of this latest offering, highlighted … READ MORE
WHIZ Limited x Stussy – LUMP TOKYO 10th Anniversary Cruiser Skateboard Deck
WHIZ Limited‘s flagship store, LUMP TOKYO, celebrated their 10th anniversary this year, on Friday, February 15 to be exact. In this tough economic climate, it is quite an achievement for a streetwear store to survive ten years. Hoping to offer something memorable for its core fans and … READ MORE
WHIZ Limited x Stussy – Lump Tokyo 10th Anniversary Collection
Around a week ago, we reported on the WHIZ Limited x mastermind JAPAN collaboration project. Now, we have news of their second installment of the collaboration project for the 10th anniversary of LUMP TOKYO, the flagship store for the WHIZ Limited brand. Dissimilar to the previous project, … READ MORE
mastermind JAPAN x WHIZ Limited LUMP Tokyo 10th Anniversary Varsity Jacket
Though a relative late-comer to the bustling fashion scene of Tokyo’s Harajuku neighborhood, WHIZ Limited‘s LUMP Tokyo storefront quickly established itself among labels such as NEIGHBORHOOD, BAPE, Final Home, and others. This is largely thanks to its WHIZ Limited’s creative director Hiroaki Shitano, who successfully fused different … READ MORE
WHIZ Limited – Spring/Summer 2013 Collection | Runway Show
From its conception as Rebirth + WHIZ Limited, to the entity now simply known as WHIZ Limited, the brand and its creative director, Hiroaki Shitano, have always been in transition, making their own personal explorations without conforming to current trends of the fashion world. In a market … READ MORE
WHIZ Limited x Kazuki Kuraishi – BONFIRE by Felicity Collection
As we approach the winter season, snowboarding is on the minds of enthusiasts who have been waiting for the warm climate to dissipate. Japan is one of the countries that boast great snow and mountains that attract snowboarders from all around the world. WHIZ Limited‘s Hiroaki Shitano … READ MORE
WHIZ Limited – UL Pack
First delivery items from the WHIZ Limited Fall/Winter 2012 collection have made their way into retailers and online stores. Several original textile designs were created especially for this season, including these two designs, Shore and Globe. Shore takes inspiration from “80s surf and hippie culture, while Globe … READ MORE
WHIZ Limited – Fall/Winter 2012 Collection | Preview
Hiroaki Shitano, founder and designer of WHIZ Limited, has been making a lot of noise lately, reaching audiences way beyond his usual streetwear scene. Shitano has been showing his collection at Mercedes-Benz Fashion Week Tokyo, an indication of the brand receiving mass appeal and crossing over genres. … READ MORE
WHIZ Limited x mastermind JAPAN x Bounty Hunter x SECRET BASE – 76 Summit 2012 Collection
Every year, WHIZ Limited throws a party called 76 Summit on July 6, as the founder and designer Hiroaki Shitano is born in 1976. This year’s theme was dubbed 76 Summit is Dead, which showcased several high profile collaboration projects with fellow Tokyo brands, known for their … READ MORE


