Tag results for: Wieden+Kennedy


Nike’s First Commercials Created by Advertising Firm Wieden+Kennedy | Video

These grainy videos might not be as memorable as the infamous ad campaigns, “I Am Not a Role Model” with Charles Barkley or “Mars Blackmon” with Spike Lee, which took on a life of their own; however, there is an historical significance to them since they were … READ MORE


Nike Football – “Calvin & Johnson” Campaign | Featuring Sean “Diddy” Combs

Meet Calvin Johnson, also known as “Calvin” in Nike Football‘s latest campaign and one of NFL‘s hardest working man. Then there hip-hop mogul Sean “Diddy” Combs, also know as “Johnson” in the campaign, a celebrity with boundless appetite for food, wine, and women… With “Johnson” there to … READ MORE


Nike Free Flyknit – “Live Knitting” On Giant Outdoor Billboard in Shanghai | Video

To reciprocate Nike Free Flyknit’s innovative construction, the marketing division of Nike China needed an inventive advertising campaign to usher the footwear’s official launch earlier this month. So with long time collaborator Wieden+Kennedy and the creative agency’s W+K Shanghai branch, the trio envisioned a publicity stunt along … READ MORE


Nike Free Flyknit – “Live Knitting” On Giant Outdoor Billboard in Shanghai

Sensing an opportunity to pull a publicity coup, Nike China and W+K Shanghai devised a billboard campaign like no others. Using Nike‘s flagship store on the bustling corner of Nanjingdonglu (Nanjing East Road) in Shanghai as their backdrop, the creative types staged a “live knitting” (or “live … READ MORE


Phil Knight On How He Became A Believer in Advertising

Following his recent induction into the Advertising Hall of Fame, Phil Knight, Nike founder and chairman emeritus, sat down with Advertising Age to discuss the story of Nike’s success, and how it’s inextricably entwined with its brilliant advertising campaigns. Knight dispels the oft-told myth that he was … READ MORE


Nike Basketball – “Count on Kobe” | Video

Sure, basketball is a team sport, but with just five guys on the court for each team, the efforts of one individual are more impactful than they are on the gridiron or diamond. And no competitor plays with as much passion on a game to game basis … READ MORE


Tiger Woods vs. Rory McIlroy – Nike Golf “No Cup Is Safe” Commercial | Video

Doubles as an announcement of Rory McIlroy joining Nike Golf‘s athlete roster, the new Wieden + Kennedy created commercial had the 23-year-old pitched against the older but wiser Tiger Woods. Billed as “No Cup Is Safe”, the 60-second spot features some similarities to last year’s Cristiano Ronaldo … READ MORE


Nike Soccer – Wayne Rooney “My Time Is Now” Commercial | Video

Two years ago, on the behalf of Nike Golf, Wieden+Kennedy created a strikingly touching yet controversial commercial in welcoming the return of Tiger Woods to The Masters after his personal life unraveled because of his extramarital affairs. The 30-second spot known as “Earl and Tiger” featured a … READ MORE


Nike Tennis – Paintball Portrait Of Rafael “Rafa” Nadal | By Facebook Fans

Following an overnight rain delay, Rafael Nadal defeated Novak Djokovic at the 2012 French Open final, marking his record-breaking seventh title win at the clay courts of Roland Garros. Rafa’s fans were behind him all the way, and ahead of the championship match Nike Tennis encouraged them … READ MORE


Merce Death – “Still in the Sky” Music Video | Created Entirely on Apple iPhone 4S

The one man musical outfit known as Merce Death (aka Shingo Ohno) has an interesting proposition – to make an entire music video utilizing nothing else but his Apple iPhone 4S. Though many Apple faithful have taken to their mobile device as their only camera and camcorder, … READ MORE


Nike Free Building Twist | By W+K Tokyo

This latest project from Wieden + Kennedy Tokyo for Nike will probably raise some eyebrows and drop some jaws, but, unlike, their Free Face project, a building will be doing all the moving and flexing. Taking cues from Nike’s ultra-flexible runner, the Nike Free, the W+K Tokyo team … READ MORE