Nike – Basketball Never Stops: Shine – LeBron 24/7
On the concrete playground of New York City, the polished wooden floor of Staples Center, to the packed night session in Shanghai, the game of basketball is one founded on fundamentals, fueled by goals, and energized by the love for the sport. There is no need of … READ MORE
Heineken Light – Occasionally Perfect Billboard
A billboard for Heineken Light, situated on Lafayette and Great Jones in downtown New York, announced “This billboard is occasionally perfect.” As billboards go, it was adequate — big and well lit, but far from perfect. But on August 17th, it suddenly lived up to its billing, as … READ MORE
Levi’s: Go Forth – “Legacy” | Video
The latest offering from the Wieden+Kennedy‘s “Go Forth” global marketing campaign for Levi’s is the “Legacy” video, an inspirational clip that delivers the message “Your life is your life” — it’s yours to make of it what you want. From exulting in a glorious sunrise to rolling … READ MORE
Old Spice Mano a Mano: Rules of Engagement | Video
Its High Noon here on the East Coast of U.S. Thus, 2 chiseled manly figures, with equally sculpted egos, will go head to head in Old Spice Mano A Mano in El Bano duel of century. Though its borderline delirium, there are serious implications to this war … READ MORE
Old Spice – Old Spice Guy vs. Fabio | Video
In the centuries old tradition of Mano a Mano in el Baño, the maned romantic for the ages, Fabio, will go head to head tomorrow at High Noon against the Old Spice Guy (aka Isaiah Mustafa). In a battle of wits and words, Fabio declared himself as … READ MORE
Nike China – “Use Sports…” Campaign | Video
A parallel to Dan Wieden’s “Just Do It” slogan decades ago, Nike China unveiled “Use Sports…” as the continuing call that sports are more than activities but catalysts to something greater. Conceived by Wieden+Kennedy Shanghai, “Use Sports…” is a preposition that welcomes participants to finish statement. It … READ MORE
Nike Japan – “New Beginnings” | Video
In the first inning the starting pitcher gives up six earned runs and records just one out before he’s pulled from the game. It’s his worst outing of the season, if not his entire career. While his ERA balloons, his confidence suffers a precipitous drop. But when … READ MORE
Nike Better World | Behind The Scenes
Nike‘s history with Wieden+Kennedy dates back to the 1980s (if you’ve ever wondered who came up with the “Just do it” tagline, that’s them). Considering Nike’s business model is practically a textbook example of the power of good marketing, its relationship with Wieden+Kennedy is one the company … READ MORE
Levi’s: Go Forth Murals
Levi’s was built on the backs of pioneers who settled the American West. As a nod to this heritage, Levi’s, partnering with Wieden+Kennedy Amsterdam, have tapped the services of Portuguese street artist Alexandre Farto, who goes by the name Vhils, for their new Go Forth global marketing … READ MORE
Where They Create by Paul Barbera | W+K Shanghai
The working environment around the people who create art, music, design, fashion — that space is just as fascinating and worthy of exploration as the work itself. That’s the conceit behind photographer Paul Barbera‘s Where They Create website, an online gallery of images the Australian native has … READ MORE
