SHOP presented by Wieden+Kennedy
New York office of advertising agency Wieden+Kennedy is holding a unique, temporary retail event between Thursday, June 16th and Monday, June 20th called SHOP. The event will feature upwards of 40 of New York City’s most inventive, locally-based fashion brands selling products at sample sale pricing, full … READ MORE
Fresh Destination: Shanghai | Adrian Lai of W+K Shanghai
Produced by: Dan Hwang Written by: Emily Chang There is much to be said about the city of Shanghai. In fact, there is so much to be said that it seems dauntingly impossible to summarize one of the most dynamic cities in the world into a single … READ MORE
W+K x Old Spice x The Man Your Man Could Smell Like – 2 Day Internet Social Media | Video
Once upon a time, Old Spice inspired a scent reminiscent of middle America lumberjacks who rehydrate on moonshine brewed in their bathtubs (hence the Old Spice to cover up the lack of actual functional use of the tub). But, under a new commercial genius, Old Spice, is … READ MORE
Diem Chau x W+K x Nike “Write The Future” Crayola Crayon
These crayons invite a more perplexing question and conundrum than “To stay or not stay within the lines, is the question”. These crayons, beautifully crafted by artist Diem Chau who is so apt at expressing the subtlest nuances in details, will inspire a great sense of creativity, … READ MORE
Making of Nike x HIFANA – Nike Music Shoe | Video
So there have been some crazy things people have done with shoes– turned them into sculptures, turned them into running tracks, collected them as if they are loot excavated from King Tut’s grave, then turned them into gaming consoles…but nothing thus far has been nearly as outrageous … READ MORE
Shanghai Watch x Jellymon x W+K
Three very different brands/companies have joined forces to bring you this collaboration collection of watches. Shanghai Watch along with Jellymon and W+K worked together on this collection of Metallic Silver and Gold watches. Various parts of the watches infuse Chinese culture, such as the Chinese characters … READ MORE
