Tag results for: Wieden+Kennedy


Old Spice – Old Spice Guy vs. Fabio | Video

In the centuries old tradition of Mano a Mano in el Baño, the maned romantic for the ages, Fabio, will go head to head tomorrow at High Noon against the Old Spice Guy (aka Isaiah Mustafa). In a battle of wits and words, Fabio declared himself as … READ MORE


Nike China – “Use Sports…” Campaign | Video

A parallel to Dan Wieden’s “Just Do It” slogan decades ago, Nike China unveiled “Use Sports…” as the continuing call that sports are more than activities but catalysts to something greater. Conceived by Wieden+Kennedy Shanghai, “Use Sports…” is a preposition that welcomes participants to finish statement. It … READ MORE


Nike Japan – “New Beginnings” | Video

In the first inning the starting pitcher gives up six earned runs and records just one out before he’s pulled from the game. It’s his worst outing of the season, if not his entire career. While his ERA balloons, his confidence suffers a precipitous drop.  But when … READ MORE

Nike Better World | Behind The Scenes

Nike Better World | Behind The Scenes

Nike‘s history with Wieden+Kennedy dates back to the 1980s (if you’ve ever wondered who came up with the “Just do it” tagline, that’s them). Considering Nike’s business model is practically a textbook example of the power of good marketing, its relationship with Wieden+Kennedy is one the company … READ MORE

Levi's: Go Forth Murals

Levi’s: Go Forth Murals

Levi’s was built on the backs of pioneers who settled the American West. As a nod to this heritage, Levi’s, partnering with Wieden+Kennedy Amsterdam, have tapped the services of Portuguese street artist Alexandre Farto, who goes by the name Vhils, for their new Go Forth global marketing … READ MORE

Where They Create by Paul Barbera | W+K Shanghai

Where They Create by Paul Barbera | W+K Shanghai

The working environment around the people who create art, music, design, fashion — that space is just as fascinating and worthy of exploration as the work itself. That’s the conceit behind photographer Paul Barbera‘s Where They Create website, an online gallery of images the Australian native has … READ MORE


SHOP presented by Wieden+Kennedy

New York office of advertising agency Wieden+Kennedy is holding a unique, temporary retail event between Thursday, June 16th and Monday, June 20th called SHOP. The event will feature upwards of 40 of New York City’s most inventive, locally-based fashion brands selling products at sample sale pricing, full … READ MORE


Fresh Destination: Shanghai | Adrian Lai of W+K Shanghai

Produced by: Dan Hwang Written by: Emily Chang There is much to be said about the city of Shanghai. In fact, there is so much to be said that it seems dauntingly impossible to summarize one of the most dynamic cities in the world into a single … READ MORE


W+K x Old Spice x The Man Your Man Could Smell Like – 2 Day Internet Social Media | Video

Once upon a time, Old Spice inspired a scent reminiscent of middle America lumberjacks who rehydrate on moonshine brewed in their bathtubs (hence the Old Spice to cover up the lack of actual functional use of the tub). But, under a new commercial genius, Old Spice, is … READ MORE