World Basketball Festival – Kick Off Event | Event Recap
With this evening’s USA Basketball Showcase to start in matter of minutes, selected press and media were treated to the World Basketball Festival this morning at the historical Radio City Music Hall in Rockefeller Center. Presented in grand fashion on the vast stage, converted into a full … READ MORE
Nike Air Force 1 x Jay Z – HOV Charity Auctions on eBay
A celebration in honoring the past, the present, and the future of a sport, the World Basketball Festival gets underway this evening with a preview of USA Basketball Team for 2010 and a special performance from the most influential hip-hop star today, Jay-Z. As a tie-in to … READ MORE
World Basketball Festival – Chris Paul + Dwayne Wade Appearance At House Of Hoops Harlem
Over the course of next several days, all involved parties – Nike Basketball, Jordan Brand, and CONVERSE, will provide opportunities for fans to get up close to their favorite basketball stars in unique settings. All to popularize the sport of basketball and as part of World Basketball … READ MORE
Air Jordan Lasered University Blue Collection At Atmos NYC
During the World Basketball Festival, Jordan Brand is hosting their first ever pop-up store at Atmos in Harlem NYC with a section of very limited co-branded products and an amazing Air Jordan collection. Similar to the special Air Jordan For The Love of The Game Collection at … READ MORE
World Basketball Festival – Jordan Brand Pop-Up Shop At Atmos NYC | Event Recap
This tribute is more than just an inauguration of a sporting event or about a storefront. Instead, its about a commitment from a least likely source. Long before the once blighted neighborhood of Harlem became a hotbed of real estate developments and magnet for trend setters, Tokyo’s … READ MORE
Air Jordan For The Love of The Game Collection @ House of Hoops
As part of World Basketball Festival, Jordan Brand is paying homage to Michael Jordan’s North Carolina roots with a special collection of Air Jordan 1 to 25 (2010) in White and University Blue. The collection was unveiled today as many Jordan Brand fans congregated at the House … READ MORE
Jay-Z x Nike Air Force 1 (AF1) – World Basketball Festival All Black Everything Collection
The rumor could now finally be authenticated as Nike officially announced the participation of music mogul and reigning King of Hip Hop, Shawn Carter or better known as Jay-Z, on center stage at tomorrow’s World Basketball Festival kickoff event in New York City. The one of the … READ MORE
NikeTown New York Air Force 1 (AF1) Foamposite | Line-Up Wristband Giveaway Today
To alleviate the expected pandemonium this weekend, NikeTown New York is scheduling to hand out line-up wristbands TODAY at 11 am and 4 pm for another highly anticipated release, the Air Force 1 (AF1) Foamposite. While fusion concepts never gained much traction among hardcore sneaker aficionados, this … READ MORE
World Basketball Festival Display | NikeTown New York
“You know you succeed if the most jaded New Yorkers are looking at your advertisement” And though we aren’t sure how authentic the origin of this old saying is in the advertising/marketing field, it definitely holds true, however, in one form or another. So how do you … READ MORE
Nike x Jordan Brand x CONVERSE World Basketball Festival: BLVD 134 | Detailed Look
As international press corp converge in New York City for the much anticipated World Basketball Festival. Nike Basketball, Jordan Brand, and CONVERSE will be hosting a series of venues across this city of 8 million, from concerts, in-store appearances, even to pop-up retail locations. Introducing BLVD 134, … READ MORE
