Tag results for: World Basketball Festival


Nike Air Force 1 x Jay Z – HOV Charity Auctions on eBay

A celebration in honoring the past, the present, and the future of a sport, the World Basketball Festival gets underway this evening with a preview of USA Basketball Team for 2010 and a special performance from the most influential hip-hop star today, Jay-Z. As a tie-in to … READ MORE


World Basketball Festival – Chris Paul + Dwayne Wade Appearance At House Of Hoops Harlem

Over the course of next several days, all involved parties – Nike Basketball, Jordan Brand, and CONVERSE, will provide opportunities for fans to get up close to their favorite basketball stars in unique settings. All to popularize the sport of basketball and as part of World Basketball … READ MORE


Air Jordan Lasered University Blue Collection At Atmos NYC

During the World Basketball Festival, Jordan Brand is hosting their first ever pop-up store at Atmos in Harlem NYC with a section of very limited co-branded products and an amazing Air Jordan collection. Similar to the special Air Jordan For The Love of The Game Collection at … READ MORE


World Basketball Festival – Jordan Brand Pop-Up Shop At Atmos NYC | Event Recap

This tribute is more than just an inauguration of a sporting event or about a storefront. Instead, its about a commitment from a least likely source. Long before the once blighted neighborhood of Harlem became a hotbed of real estate developments and magnet for trend setters, Tokyo’s … READ MORE


Air Jordan For The Love of The Game Collection @ House of Hoops

As part of World Basketball Festival, Jordan Brand is paying homage to Michael Jordan’s North Carolina roots with a special collection of Air Jordan 1 to 25 (2010) in White and University Blue. The collection was unveiled today as many Jordan Brand fans congregated at the House … READ MORE


Jay-Z x Nike Air Force 1 (AF1) – World Basketball Festival All Black Everything Collection

The rumor could now finally be authenticated as Nike officially announced the participation of music mogul and reigning King of Hip Hop, Shawn Carter or better known as Jay-Z, on center stage at tomorrow’s World Basketball Festival kickoff event in New York City. The one of the … READ MORE

NikeTown New York Air Force 1 (AF1) Foamposite | Line-Up Wristband Giveaway Today

To alleviate the expected pandemonium this weekend, NikeTown New York is scheduling to hand out line-up wristbands TODAY at 11 am and 4 pm for another highly anticipated release, the Air Force 1 (AF1) Foamposite. While fusion concepts never gained much traction among hardcore sneaker aficionados, this … READ MORE


World Basketball Festival Display | NikeTown New York

“You know you succeed if the most jaded New Yorkers are looking at your advertisement” And though we aren’t sure how authentic the origin of this old saying is in the advertising/marketing field, it definitely holds true, however, in one form or another.  So how do you … READ MORE


Nike x Jordan Brand x CONVERSE World Basketball Festival: BLVD 134 | Detailed Look

As international press corp converge in New York City for the much anticipated World Basketball Festival. Nike Basketball, Jordan Brand, and CONVERSE will be hosting a series of venues across this city of 8 million, from concerts, in-store appearances, even to pop-up retail locations. Introducing BLVD 134, … READ MORE


Nike x Jordan Brand x CONVERSE World Basketball Festival: BLVD 134 | Behind The Scene

Quite fascinating to see how everything comes together.  After the resolutions of all the plans, building codes, and other legal ramifications, it was time to roll-up their sleeves and get their hands dirty.  Again, thanks to photographer Dorothy Hong, we get to see how a pop-up shop … READ MORE


Nike x Jordan Brand x CONVERSE – World Basketball Festival: The Ball Room | Detailed Look

In order to prepare for the future, we must revered the past and celebrate the present. Lofty goals? Perhaps but not impossible especially when you have the combined resources of Nike Basketball, Jordan Brand, and CONVERSE. Introducing The Ball Room, a 1250 square feet temporary museum honoring … READ MORE