Tag results for: World Basketball Festival


World Basketball Festival – Jordan Breakfast Club With Michael Jordan | Event Recap

After an evening full of celebration, the World Basketball Festival moves uptown this morning to one of the temple of streetball, Ruckers Park of Harlem. The festivities start first light at 8 AM with the Jordan Breakfast Club, an early morning scrimmage on the customized built out … READ MORE


World Basketball Festival – Jay-Z Rocks Radio City Music Hall | Event Recap

The sought after item in New York City this week was not some crown jewels or fanciful gadget. Instead, it was a piece of paper with a simple bar code, it was the ticket to last night’s USA Basketball Showcase at Radio City Music Hall, where after … READ MORE


World Basketball Festival – Kick Off Event | Event Recap

With this evening’s USA Basketball Showcase to start in matter of minutes, selected press and media were treated to the World Basketball Festival this morning at the historical Radio City Music Hall in Rockefeller Center. Presented in grand fashion on the vast stage, converted into a full … READ MORE


Nike Air Force 1 x Jay Z – HOV Charity Auctions on eBay

A celebration in honoring the past, the present, and the future of a sport, the World Basketball Festival gets underway this evening with a preview of USA Basketball Team for 2010 and a special performance from the most influential hip-hop star today, Jay-Z. As a tie-in to … READ MORE


World Basketball Festival – Chris Paul + Dwayne Wade Appearance At House Of Hoops Harlem

Over the course of next several days, all involved parties – Nike Basketball, Jordan Brand, and CONVERSE, will provide opportunities for fans to get up close to their favorite basketball stars in unique settings. All to popularize the sport of basketball and as part of World Basketball … READ MORE


Air Jordan Lasered University Blue Collection At Atmos NYC

During the World Basketball Festival, Jordan Brand is hosting their first ever pop-up store at Atmos in Harlem NYC with a section of very limited co-branded products and an amazing Air Jordan collection. Similar to the special Air Jordan For The Love of The Game Collection at … READ MORE


World Basketball Festival – Jordan Brand Pop-Up Shop At Atmos NYC | Event Recap

This tribute is more than just an inauguration of a sporting event or about a storefront. Instead, its about a commitment from a least likely source. Long before the once blighted neighborhood of Harlem became a hotbed of real estate developments and magnet for trend setters, Tokyo’s … READ MORE


Air Jordan For The Love of The Game Collection @ House of Hoops

As part of World Basketball Festival, Jordan Brand is paying homage to Michael Jordan’s North Carolina roots with a special collection of Air Jordan 1 to 25 (2010) in White and University Blue. The collection was unveiled today as many Jordan Brand fans congregated at the House … READ MORE


Jay-Z x Nike Air Force 1 (AF1) – World Basketball Festival All Black Everything Collection

The rumor could now finally be authenticated as Nike officially announced the participation of music mogul and reigning King of Hip Hop, Shawn Carter or better known as Jay-Z, on center stage at tomorrow’s World Basketball Festival kickoff event in New York City. The one of the … READ MORE