Tag results for: World Basketball Festival


Nike Sportswear 21 Mercer – Mobile Customization Lab

Visitors to New York City’s Nike Sportswear at 21 Mercer Street will notice something quite peculiar at the center of the store, a full fledged workshop. As part of the kick-off event for this month’s World Basketball Festival, Nike stationed its Mobile Customization Lab for the festivities. … READ MORE


Nike Sportswear 21 Mercer – World Basketball Festival Installation By Earsnot

Over the course of several days, Nike Sportswear at 21 Mercer Street underwent another transformation, in the occasion as one of several exhibition centerpieces for the upcoming World Basketball Festival. On appearance, the metamorphosis seemed like an overnight process. However, the renewal took several days and its … READ MORE


Nike Sportswear 21 Mercer 1Love All Borough Block Party

The cobblestone paved road might as well be made of gold since the city of New York was always, and still is, synonymous with limitless opportunities, where the probable take flights, the impossible becomes factual. In celebration what this city of 8 million has to offer for … READ MORE


Nike Air Force 1 Foamposite | Release Information

With preparation for World Basketball Festival getting underway in New York City, sneaker aficionados have one more thing to look forward to, the Nike Air Force 1 Foamposite, an exceptional integration of Air Force 1 High and Foamposite that would have been un-thought of just years before. … READ MORE


Nike Make Something!! – Nike Destroyer Workshop

In conjunction with World Basketball Festival, Nike has teamed up with Cooper Hewitt to host the Make Something!! Workshops to give back to the community and help discover talent and inspired interest within the younger generation. Just as the name suggests, teenagers can sign up for any … READ MORE


Nike x Cooper Hewitt – World Basketball Festival – Make Something Workshops

This is one of the rare chances to get hands on and down and dirty to make something with nothing but your hands, some tools, and a lot of creativity. In advocating for the development and search for talent, and also giving teenagers a chance to discover … READ MORE


Nike Basketball 2010 Media Summit – Nike Basketball: USA Hyper Elite Uniform | Kevin Durant

At Nike Basketball Media Presentation yesterday afternoon, when host Kevin Smith stated that Kevin Durant will become the best basketball player in 3 years, outshine the accomplishments of both LeBron James and Kobe Bryant, the 21-year old meekly re-direct the statement and thanked Smith. Such modesty has … READ MORE


Nike, Jordan Brand, Converse and USAB Announce World Basketball Festival 2010 in NYC

This is an inaugural event which is set to change the sport of basketball. Perhaps not the way the game is played, but definitely the way the sport is perceived, the way communities are involved in the sport and the relationship between the people and the sport. … READ MORE