Tag results for: World Basketball Festival


Breaking News: Jay-Z To Perform At World Basketball Festival???

With less a week to go for the start of World Basketball Festival, all parties involved in this prominent event have been tight-lipped in regard to some of the details, especially on the musical performances to take place during the 3-day of festivities. However, there have been … READ MORE


Nike Air Force 1 – World Basketball Festival (WBF) Collection – Country Pack

In about a week’s time, New York City will play host to the very first event of its kind, the World Basketball Festival (WBF), a global celebration of the fans, the athletes, and the game itself. As major contributor to the event, Nike will be introducing several … READ MORE


Nike Make Something!! – Portraits of World Basketball Communities With Cheryl Dunn | Video

Aside from celebrating basketball, Nike gives back to the community in conjunction World Basketball Festival by hosting the Make Something!! Workshops for teenagers residing in the city to exercise their creativity and learn from the best in the industry. Previously, we had posted a video of recapping … READ MORE


Nike Sportswear – 1LOVE Harlem Ft. Miss Banks | Video

In prepping for and celebrating the upcoming Nike World Basketball Festival, Nike Sportswear has garnered five young ambassadors who embody the can-do, tough, unique spirit of New York City and have them lead a basketball team representing each borough in last weekend’s Borough vs. Borough basketball tournament. … READ MORE


Nike World Basketball Festival – The Ball Room | Preview

While we are on the subject of Nike’s upcoming World Basketball Festival (to kick off next week) here we have a peek at the inside of The Ball Room in Harlem, which Nike has transformed into a space connection the past, present and future of the basketball. … READ MORE


Nike Sportswear – 1LOVE: Brooklyn/21 Mercer “Borough vs. Borough” Basketball Tournament | Event Recap

In a pre-party effort to prep for the upcoming Nike World Basketball Festival, Nike has not only enlisted the help of DJ Clark Kent to design a collection of Nike Air Force 1 Low Supremes based on each of the five boroughs of New York City, but … READ MORE


World Basketball Festival – Mason Square Triple Header

Remember the hay day of NBA tripleheader when the games were still broadcasted by NBC from 1990 to 2002? For those who misses the triumvirate of games, Nike Basketball is bringing the trifecta games back, and at the exact place where the first game was played in … READ MORE


Nike Sportswear – 1LOVE: Brooklyn with Theophilus London

The Nike World Basketball Festival is only a week away and as we continue the buildup to one of the biggest basketball and cultural events of the year, Nike Sportswear has connected with the Five Boroughs via an Air Force 1 Pack designed by the legendary DJ … READ MORE


Nike Sportswear 21 Mercer – 1LOVE Block Party | Event Recap

Rivalry was on their minds as the staff at Nike Sportswear 21 Mercer as they donned on their new The World Against Mercer tee yesterday evening.  Indeed, the sudden break in the unbearable summer heat meant plenty of parties in and around New York City.  This included … READ MORE