Tag results for: Xue Chen


Nike – Women’s Fall/Holiday 2013 Collection Lookbook

If Nike‘s Fall/Holiday 2013 Women’s Lookbook is any indication, it looks like fit is the new beautiful. Especially if you’re talking about the inner strength of some of the world’s top female athletes, who have all come together to help present the latest in Nike’s innovative footwear … READ MORE


Nike China – “Use Sports…” Campaign | Video

A parallel to Dan Wieden’s “Just Do It” slogan decades ago, Nike China unveiled “Use Sports…” as the continuing call that sports are more than activities but catalysts to something greater. Conceived by Wieden+Kennedy Shanghai, “Use Sports…” is a preposition that welcomes participants to finish statement. It … READ MORE