Often times, the description of greatness isn’t found on pedestal or autobiographies. Rather, they are within simple words in no more three syllables but carry much weight. Continuing on with its tribute to the great champion of human cause, Muhammad Ali, Louis Vuitton asked poet/hip-hop artist Yasiin … READ MORE

Yasiin Bey (aka Mos Def), Ogilvy Paris, and director Stuart McIntyre come together to pay tribute to the world’s greatest boxer (and the sport’s most memorable personality) in two beautifully produced videos for Louis Vuitton’s first film campaign. Bey, having successfully straddled the worlds of hip-hop and fashion culture, … READ MORE

Just as Muhammad Ali’s professional boxing career has transcended generations to impact their view of the sport and competition, so has Ali’s actions and words as his life has transformed through his social activism. In an effort to both capture his outstanding personality and the ideas Ali … READ MORE