Undefeated has not only become one of the most notorious sneaker retail doors in the world but it is also emerging as one of the better streetwear brands in today’s cluttered and sometimes even boring industry. The brand that started as a store has reached much of it’s success due to this man, James Bond, one of the men behind UNDFTD. Although much of UNDFTD’s success is accredited to Eddie Cruz, James offers his story  and advice in this feature with QD3.

Check out the full video here.