Medicom Toy Co. and Japanese online lifestyle magazine Openers have just finished their collaboration on a 400% Be@rbrick that uses a more environmental friendly approach to creating toys seeking to raise awareness about environmental sustainbility and protection. The 400% Bearbrick uses scrap wood and paper products to give it a wooden feel and look. There will be 150 pieces of the handmade Bearbricks created by furniture makers Karimoku available online through Rumors.jp in addition to brick and mortar shop, Isetan. Lastly to increase the value of the message of behind the collaboration, an additional 10% of the sales will be donated to the More Trees, an environmental foundation; with a suggested retail price of ¥62,790 JPY (~ $584 USD), a fair amount of money will be donated. via Openers

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