Freshness Sponsor -
Nike Store
Nike ID Customize Your Product - 120x90
Real Real Genuine UK Denim - Available at Denim & Sole


real-real-denim.jpg

The good peeps over at Denim & Sole has just received a shipment of Real Real Genuine, a denim brand based in the UK. RRG is available in a variety styles, washes and all denim are selvage denim, prices range from $200 to $290.

> Denim & Sole

> Continue reading…

Evisu - Spring/Summer 2009 Preview


Evisu - Spring/Summer 2009 Preview

Previewed during the Milan Fashion Week for Men’s Ready to Wear, Evisu showcased its Spring/Summer 2009 collection for the Evisu Deluxe and Evisu Hertiage line. The design concept for 2009 borrowed heavily on historical context of East meets West. While most knew of Commodore Matthew Perry’s historical to Japan in 1852, the first of such scale by a foreign fleet in Japanese history at the time. A few could recall Kanrin Maru, the first Japanese sailing vessel to visit the United State in 1860. Inspired by the story, designers Evisu Deluxe took details from Japanese naval traditions, such as wide-leg cuffed pants and patch pockets, with updated silhouettes plus modern refinements. The fabrics all came from the Takisada Mills in Osaka, Japan, one with a 144-year history .

For the Evisu Heritage line, the key word is Tairyouki, or translated as big fish flag. Traditionally used by Japanese fishermen as a marker for bountiful catch, these brightly colored flags are still in use today as sign of good fortune. The same vibrant colorways can be found on the 2009 Heritage line as well.

Of course, one can’t forget Evisu’s extensive study on the art of denim manufacturing. It is no different in 2009 as the company introduce new selvage denims, including “No 13 LEFT”, accurate reproduction based on the earliest denim collection, from 1910 and onward, by Lee of USA

> Evisu

More photos after the jump…
> Continue reading…

10.Deep - Party While You’re Still Living Video


 

Uploaded to YouTube last week was 2 minutes short 10.Deep created while during the photoshoot for its new Summer 2008 collection lookbook. Titled “Party While You’re Still Living”, the crew along with friends, family, and photographer Brian Cleaver hit the pool at the suburb of New Jersey to escape the NYC heat. All wearing items for the new Black Palms Collection for Summer 08, including the much talked about “Nothing Lasts Forever” collaboration t-shirt with Diamond Supply Co. The 10.Deep Summer 08 Black Palms collection is currently available at all 10.Deep retailers. To check for the nearest retailers or to see the photos referenced in the video above, just visit 10.Deep’s website.

> 10.Deep - Summer 2008 Black Palms Collection Lookbook

Evisu x Grand 1888 - Bespoke Cruiser Bicycle


Evisu x Grand 1888 - Bespoke Cruiser Bicycle

In the grand tradition of bespoke goods, premium denim label Evisu and Dutch bike crafter Grand 1888 created this one of the kind cruiser bicycle last Fall.  A “classically” created bike, each hand-crafted and include long forgotten details, such as a gold plackets on the mudguard. The frame, also hand-made, is crafted from tubular steel, then powder coated and rust proofed to be chip & rust resistance. The saddle is of original design, with each stamped with tanned cow hide cover and large black springs. The bicycle comes with LED rear light and headlight for safe night riding.  An Evisu bike duffel in selvedge denim is included as well.  For a good measure, each bike is individually numbered.

Originally retailed for US$ 4,449, the Evisu x Grand 1888 Bespoke Bike is currently on sale for US$ 2,225 at Evisu’s online store.  And if you ordered within the US, shipping comes at no extra charge.

> Evisu x Grand 1888 - Bespoke Cruiser Bicycle

> Evisu
> Grand 1888

More photos after the jump…
> Continue reading…

oki-ni - Over 350 Products On Sale


029june_saletwo.jpg

UK-based online specialty retailer oki-ni is having a mid-season sale event.  Up to 50% off on some 350+ merchandises, such as the very limited dress shoe + sneaker hybrid PUMA Loakes Clyde, the collapsible Martin Margiela Guitar Bag, and the Evisu Deluxe Boxed Hank-Dyed Indigo Denim.  Check it out and you bound to find something of interest.

> oki-ni - Sale

More photos after the jump…
> Continue reading…

BBC/Ice Cream - Season 7 Lookbook


It’s hard to believe but Pharrell and Nigo’s joint venture, Billionaire Boys Club/Ice Cream, is already in it’s seventh season as one of the world’s leading fashion/streetwear brands. From Tokyo to Hong Kong to New York, the brand has built itself on it’s iconic logos and various inspirations ranging from Ice Cream to Spaceships. Now that we’ve painted a picture in regards to the brand, you can take a glance into the complete Season 7 Lookbook by BBC/Ice Cream featuring N.E.R.D. and Nigo as models.

> BBC/Ice Cream - Season 7 Lookbook

More from the Lookbook below…

> Continue reading…

Boneyards - The Spirit of Boneyards Honeyee Feature


Honeyee has just released an online feature detailing some never before Stussy x Neighborhood Boneyards pieces. The feature shows some upcoming products from the collaboration collection as well as a better look at the sneaker collaboration with Nike that includes the already released Blazer High’s and the soon to be released Terminator High’s. Check out the feature now via the Honeyee Features section.

> Boneyards Website

> Honeyee

More photos below…

> Continue reading…

Alphanumeric (A#) - Cut & Sew Preview - Fall 2008


 Alphanumeric (A#) - Cut & Sew Collection - Fall 2008

When it appeared in 1998, Alphanumeric Environmental Protection Company, or simply called Alphanumeric (A#) created a groundswell in urban fashion.  The label was one of the first to interlaced different sub-cultures, such as skateboarding, surfing, car fanatics and etc… into one coherent design theme.

After a brief hiatus, the label just recently returned to the scene with its relaunch.  And come August, Alphanumeric will add its mark to the industry once again with the debut of its cut-and-sew collection.  A total of 18 pieces in this debut line.  Each item is streamlined in silhouette yet retained its relaxed fit.  Made from quality fabrics and patterns, all to blend in with the signature A# refinements.

The Alphanumeric Fall 2008 cut and sew collection will be available world wide starting on August 1st.  You can also find the collection at selected online retailers, such as Robust Flavor.

> Alphanumeric Environmental Protection Company (A#)

More photos after the jump…
> Continue reading…