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Meet Rev Run / Run Athletics @ Footaction


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Rev Run from Run Athletics will be making a special appearance on Thursday, May 15th from 3pm - 5pm at Footaction (430 7th Ave, Herald Square, NYC) as he introduces the “ICON” sneaker.

Puma 917 Hi Tetris + 917 Lo Tartan


Puma 917 Hi Tetris + 917 Lo Tartan

While some inspired sneakers look very similar to the original, the Puma 917 has inspired references from the Chuck Taylor but takes on a brand new personality. The PUMA 917 also takes design references from the original Puma Speed Cat Mid and Puma Future Cat Mid. The outsole and foxing tape wrap up, creating a cylindrical heel shape; the sole design is fairly smooth with grooves rather than lugs; the dip in the back collar line prevents achilles tendon irritation; and the upper pattern is based on a U-throat and T-toe format to further reference the Speed Cat. This new model is named after the Porsche 917, driven by Steve McQueen in the classic 1971 movie “Le Mans”. Above are two recently colorways of the 917 Hi and Lo, the low features a plaid design and the Hi continues the Tetris theme of recent Pumas. Both colorways are available now at your local Puma retailers. Sneaker News for Freshness

More photos below…
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KIKS TYO - Laforet Harajuku Pop-Up Store


KIKS TYO - Laforet Harajuku Pop-Up Store

The celebration of several national holidays consecutively, the commonly called Golden Week will come to a close in Japan this Tuesday, May 6th. Similar to major holidays, like Thanksgiving, in United States. Golden Week gives over worked Japanese to visit friends & family. Retailers also take the opportunity to arrange special presentations and/or merchandises.

For this year’s Golden Week, KIKS TYO created a retail booth in conjunction with Laforet Harajuku, a popular department store at the most famous intersection in Harajuku neighborhood of Tokyo. The booth features hard to find merchandises from past KIKS TYO collections, such as the collaboration with New Balance. It also offers items from its current season. The first 300 customers will get the opportunity to purchase KIKS TYO x Medicom Toy - Aki Hosino’s Kubrick figure and the swim suit model’s “Sneaker Lover” DVD with photographer Yasumasa Yonehara

KIKS TYO @ Laforet Harajuku
1-11-6 Jingumae | Map
Entrance Booth
Shibuya-ku, Tokyo Japan

> KIKS TYO

> Laforet Harajuku (Japanese Only)

More photos after the jump…

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JB Classics Spring/Summer ‘08 Collection


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Introducing JB Classics Spring/Summer ‘08 collection, featuring the Premium and New Prime Label consisting of the Peddler, Getlo, SDM-LO, Gelto Mid, Malta Slips, SDM-HI and the latest development the Sub-40 model. The range is releasing globally now and is sold online exclusively at www.pickyourshoes.com, the online shop will carry the smallest sizing for the ladies starting at 3.5Y. They have put together a nice presentation of what they’re offering, check here for the full preview of the line.

This new Wimbley Sub-40 model (picture above), an all white perforated sneaker with infrared laces and purple details is so FRESH! Definitely a good choice for Spring/Summer.

> JB Classics

More pics after the jump…

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Sekure D - Take A Stab Custom Pack


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With interests increasing, custom sneaker designer Sekure D will launch some new designs in few days time on their website. The ‘Take A Stab’ custom pack contains four new colorways in a collection of four pairs of 1 of custom sneaker designs. With growing popularity of Sekure D’s designs, there are several fakes going around, so make sure to cop the real deal direct from the designer.

Launch Date: 4 May 2008 (Sunday) | 4pm (NY time)

> Sekure D

Full flyer after the jump…

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Freshness Feature: Air Jordan x Levi’s 23/501


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Interview with Mark Graham of ILOVEDUST

Interview and written by: Tom Bradley
Produced by: DAN H.

Ilovedust is a design collective working in stylized solutions for products and brands of all sizes. They recently worked with the globally recognized brand Jordan on a special release of the iconic Air Jordan I basketball sneaker. The AJI is largely considered to be among the most sought after, revolutionary consumer products of the 20th century so it is only fitting that classic American jean maker LEVIS would put its spin on the footwear icon. Lending gold rivets and denim tailoring to Mike’s trailblazing silhouette, LEVIS drapes the AJI in timeless cool, adding the attractive Air Jordan III “elephant print” design cue to further endear the shoe to sneaker heads everywhere. Freshnessmag.com took advantage of the rarely provided interview opportunity afforded by ilovedust and the AJI x LEVIS experience has been made even richer as a result.

> ILOVEDUST

> Jordan Brand

> Levi’s Jeans

BPMW - Compass - Footwear Tradeshow


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bpmw presents: Compass

Compass, the new show with a tightly-edited assemblage of the footwear industry’s most captivating brands, will help modern retailers navigate shifting changes and point visitors in the direction of what’s next.

Alexis Park Hotel - The Alexis Park Hotel Ballroom
375 E. Harmon Ave.
Las Vegas, NV 89169
www.alexispark.com

Event Date: July 28th (Monday) - July 29th (Tuesday)

> Compass Show

> bpmw