PUMA sent a team to Africa between October 2005 and February 2006 including photographer and filmmaker Andrew Dosunmu and writer Knox Robinson to Africa to document football and Africa's embrace of the sport in the lead-up to and during the 2006 Africa Cup of Nations in Cairo, Egypt. PUMA is a sponsor and supporter of well-established African football teams including Angola, Cameroon, Cote d'Ivoire, Egypt, Ghana, Senegal, Togo and Tunisia. THE AFRICAN GAME looks at soccer as a way to explore modern African life, culture and identity. The resonance of this life will surely be on display when Angola, Ghana, Cote d'Ivoire, Togo, and Tunisia play in the 2006 World Cup in Germany.
THE AFRICAN GAME will retail for $50.00 and will be sold at PUMA Concept Stores and bookstores nationwide as well as select lifestyle boutiques. US proceeds from THE AFRICAN GAME will go to Grassroot Soccer (www.grassrootsoccer.org), a nonprofit organization that mobilizes the global soccer community to fight HIV and AIDS, an epidemic that continues to sweep Africa today. THE AFRICAN GAME is being distributed by powerHouse Books. Concept, creation and creative direction of THE AFRICAN GAME was developed by PUMA in collaboration with photographer Andrew Dosunmu, writer Knox Robinson, Staple Design, and US &THEM Creative.