Spalding, the official supplier of NBA basketball, announced a completely re-designed official ball for the NBA. The ball will incorporate a new technology system, Cross Traxxion, which is really 2 technologies in one. The first is the patented interlocking, cross panels, which means less channels or "grooves" on the surface. Players will have more surface to grip on and the ball will have a truer bounce. The second is the hydrophilic moisture management technology, which wick away moisture quickly, keeping the ball dry.
The ball will also have the new official logo of the NBA. This will mark the first major re-design since Spalding became the official ball supplies in 1983. It is currently available for pre-order at the NBA Store.