Numerous Japanese apparel labels been picked-up and introduced by oversea media the last 3 years. Creating an enrichment of new trends and styles among the street wear cultures across the board. However, this is just the tip of an iceberg. There are still numerous established labels not yet known by people outside of Japan, such as the labels whiz and
Rebirth. Both are some of Tokyo's most acclaimed street wear brands, that embrace unique perspectives and creativity. In turn, both labels produced
products that stand-out in rigorous and competitive Japanese street wear market.
Though managed by 2 different creative directors, both brands shared one flagship store. Located on the backstreets of Harajuku, the store, named LUMP (inherently), underwent a major renovation for its 4th anniversary this past January. Recently, Freshness had the opportunity to check out the revamp store and the new collections from both labels for the upcoming season.
LUMP - whiz & Rebirth
3-15-4 Jingumae | Map (Japanese Only)
Hillside Bldg 2Fl.
Shibuya-ku, Tokyo Japan
> LUMP [ZOZOTOWN] (Japanese only)
Mentioning about their items, Rebirth creates items mostly on black, white, earth tone colors , with precise detailing work and artistic touch designed. WHIZ also has the same detailed work with an hint oF enjoyment that provides to the wearer, uniquely exisist within each pieces. For their collaboration pieces, what we found interesting was the $1000 limited run of 10 hoodie that uses high grade swarosky crystal, fragment design collaboration t-shirt, Pro Keds collaboration sneakers and the creative collaboration project with Katsuhiro Otomo(creator oF anime AKIRA) and Nissin's Cup'O Noodle anime commercial series FREEDOM that was broadcasted on-air in Japan and through web. Here are some update photos oF the distingushed independent street wear brand, whiz and Rebirth.