The Nike+ team recently sponsored a race in S £o Paulo with about 11,000 people running. At the race a special space was created to simulated the Nike+ Motivation commercial for anyone to chill and learn about the Nike+ system. Surrounding the space were simulated scenes of S £o Paulo, "run" music were played within the space. Runners entering the space were encouraged to log their runs on the spot. See below for a photos and a video of the event.
Local artist Flip designed some one of a kind tee shirts for the event, look out for a giveaway of the one of a kind shirts.
Nike+ S £o Paulo Race Event Video