Photos and Text by Linlee
Downtown L.A embraced running fever on Friday August 10th as Nike unveiled RE-RUN, a contemporary installation of old-school Nike images blended with photography, graphic design and works from the likes of up and coming contemporary artists including Scott Campbell, Tracy Nakayama, Andrew Jeffrey Wright, Kime Buzzelli, Steven Harrington, Jesse Spears, and Keith Scharwath. As guests indulged in free Nike give-aways (t-shirts, pins, stickers, poster art), DJ Free Simon set the scene with some classic tracks, and curator Aaron Rose spilled the beans on the art show's inspirations and influences...
"Its probably been around six months since I started working on the "Re-Run' project which was based on this 70's book I have called "Build Your Own Living Structures.' Apart from creating the installation, I guess working with the artists on concepts, doing the fake "70s playboy-style photographs and designing all of the graphics was the fun part. Plus I got to go into the Nike archives (which few people gain access to) where I pulled shoes, photos, etc to put in the show. Those people in the archives are great. They've been around the company since the beginning, so they know everyone and everything. They showed me so much good stuff. It was a rad history lesson for sure."
The RE-RUN exhibit travels across America, making the next two stops in Portland, then Miami.
For further info plus your chance to view one of the first-rate TV commercials based upon the cult Waffle sneaker design directed by Adam Jay Weissman (Stussy World Tour), check: Nike Vintage Running
Ford Brady Studio
720 North Figueroa Street | Map
Los Angeles, CA 90012
Event Date: August 11th (Saturday) -August 24th (Friday)
More photos after the jump: