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The popularity of The Simpsons Movie surpassed expectation, grossed over $400 million dollars world-wide thus far. That popularity also had a "spilled-over" effect on The Simpsons' merchandises, especially the very limited Kwik-E-Mart merchandises, on eBay. As you recall, about a dozen or so 7-Eleven, including the one here in NYC, got temporary conversions into Kwik-E-Mart as promotion vehicles for the movie. The mock shops carried a multitude of limited Simpsons products. Now, those luck few buyers are selling off to other collectors on eBay, everything from Krusty O's Cereal, mock uniform, even the signs and posters. Because the limited nature of the items, sellers of the merchandise are reaping a handsome profit. Via: The New York Times.