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Yo! MTV Raps' Party - Friday, Sep 14th in Montreal

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To pay homage to the Golden Era of Hip Hop; WRG? Magazine in association with, are proud to present Yo! MTV Raps, The Official PUMA Launch Party. This event will be taking place this Friday, September 14, 2007 from 10 pm until 3 am at Le Social (1445 Bishop, downtown Montreal).

Appearing for the first time in Montreal, are the Retrokids. Sporting 'dos like the "Gumby', acid wash jeans, track jackets, and the Run D.M.C.-worthy oversized glasses and gold chains (called "dookie ropes"), a group of 80s-loving fashionistas from uptown NYC are turning the heads of tastemakers and posing in layouts for magazines.

Aged 18-27, the group of eight Retrokids hail from Brooklyn, Queens, and Long Island, "When we walk down the street, people look at us like we've been stuck in a time capsule for 15 years," explains 20-year old Retrokid, Ladaz Marshall. "But this is how we really dress every day. We love it."

There will be two floors of music, with a floor devoted to the best in 80s and 90s music, as well as the WRG? Gallery, presenting an homage to the era. Music will be provided by DJ Blaster (CKUT's Ill Groove Garden) alongside a special surprise guest DJ.

The collection of PUMA x Yo! MTV Raps includes four limited edition artist shoes along with matching apparel. Ed Lover and Doctor Dre, Big Daddy Kane, Doug E Fresh and MC Shan will each have their own distinct PUMA Suede and Clyde. PUMA will launch five additional PUMA Suede colorways inspired by the show and famed hip hop era. Both series will be available in stores on September 15th. The Retrokids will also be doing an in-store appearance on Saturday, September 15 at Off The Hook (1021 Ste. Catherine W.) in conjunction with the launch.

Le Social
1445 Rue Bishop | Map
Montr al, QC H3G

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Event Date: September 14th (Friday) | 1o pm - 3 am