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NIKEiD Studio - Niketown NYC Opening Event

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NIKEiD Studio - Niketown NYC Opening Event - 0

Photography: Nike

Nike celebrates the opening of the NIKEiD Studio in New York with a star studded cast! The new studio gives consumers a key to unlock the world of design, you won't want to miss this!

What: Nike will celebrate the opening of its first NIKEID Studio at Niketown in New York City, with consumers and a number of special guests. The studio gives consumers a hands-on design experience and the power to create and personalize footwear, apparel and equipment for themselves or their friends.

Consumers will be able to schedule their own one-on-one design session, listen to music from DJ Lexi, grab some ice cream provided by Cold Stone Creamery and shop.

Why: The NIKEiD Studio is a consumer destination for designing, personalizing and customizing Nike performance and sport culture footwear, apparel and equipment, and marks the beginning of a design community, both virtual and hands-on, for consumers to share ideas, concepts and a passion for NIKEiD.

When: Saturday, October 20th | Consumer Event: 12:00pm 1:00pm

Niketown New York
6 East 57th Street | Map
(Near 5th Avenue)
New York, NY 10022

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The event will also be available on Facebook for those who cannot attend. Search NIKEiD.Studio at

Find out which VIPs will be at the event after the jump...

NIKEiD Studio - Niketown NYC Opening Event - 2

Who: VIPs will be on site to help celebrate the new space and create their own sneaker designs, including:

  • New York Mets third baseman David Wright

  • Chris Bryant, car jumper extraordinaire from The Ellen Show

  • Legendary DJ Clark Kent

  • A short performance by hip-hop artist Lil Mama

  • Alternative rock band The Starting Line

  • Taylor Momsen and Penn Badgley from the hit show Gossip Girl

  • High School Musical star Corbin Bleu

  • Alana Beard of the WNBA's Washington Mystics

  • Street BMXer Nigel Sylvester

  • Olympic swimmer Cullen Jones