Whimsical might be best way to describe the works of Jeremy Fish. Fish's illustrations depicted characters that are ideals in a Doctor Moreau-like novel. Except, he is able to convey the images in such of subtle methods that they appeared rather humorous.

Recently, the San Fransisco-based illustrator, added 5 new designs for his SuperFishal, a collaborative label with Upper Playground. Each features Fish illustration s prominent in the front. Each retail for US$ 24. They are currently available at Upper Playground's online store and retail locations.

> Upper Playground

> Jeremy Fish - Silly Pink Bunnies

More photos after the jump...