"The Thrill of Victory. The Ecstasy of Defeat." so goes the slogan for No Mas, a New York-based aparel label long associate with athleticism. For Autumn of 2008, NO Mas will release 13 full-zip hoodies, each marked important moment in sport history. One sample is the "You cannot be serious" shouted by a young John McEnore during the 1981 Wimbledon, on royal green as a reference to Wimbledon's famous green court. Also famous rivalries, on and off the field: the rocky marriage between boxer Mike Tyson and actress Robin Givens, the stranger-than-fiction assault on figure skate Nancy Kerrigan by Tonya Harding's associates, and etc... Look for these and others in selected No Mas retailers at the end of Summer.
More photos after the jump...
