"The Thrill of Victory. The Ecstasy of Defeat." so goes the slogan for No Mas, a New York-based aparel label long associate with athleticism. For Autumn of 2008, NO Mas will release 13 full-zip hoodies, each marked important moment in sport history. One sample is the "You cannot be serious" shouted by a young John McEnore during the 1981 Wimbledon, on royal green as a reference to Wimbledon's famous green court. Also famous rivalries, on and off the field: the rocky marriage between boxer Mike Tyson and actress Robin Givens, the stranger-than-fiction assault on figure skate Nancy Kerrigan by Tonya Harding's associates, and etc... Look for these and others in selected No Mas retailers at the end of Summer.

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More photos after the jump...