MoMA Design Stores has just launched their newest Destination: Japan, a MoMA-exclusive product collection highlighting lifestyle products usually found only in Japan. Products from both established and emerging Japanese designers have been selected across a range of categories including home accessories, jewelry and personal accessories, and children's products. Many of the products are MoMA-exclusive in the United States and the product collection will be available for a limited time only.
"Mochi" is a new character developed in collaboration with Devilrobots and Kidrobot which serves as a mascot for Destination: Japan. Mochi is a nod to the diverse menagerie of kawaii (cute) characters that represent brands in Japan and serve as guides to everyday activities. The limited edition collectible toy is available in four colors and available online now.
More info from the press release after the jump...
The Destination: Japan product collection ranges from items created by well-known Japanese designers (including a new PVC expandable bag by Tokujin Yoshioka) to fun, playful, and pop personal accessories inspired by anime and the Japanese interest in the French patisserie. Highlights include tote bags, journals, and dinnerware created from recycled materials; a squid-shaped USB memory stick; a hands-free umbrella; an innovative rechargeable battery set; and jewelry made with resin-coated kimono fabric. A diverse selection of more than 100 new products will be featured in the collection.
Destination: Japan is the latest in the MoMA Design Store's popular Destination: Design series. The series showcases emerging designers and design themes from around the world in MoMA-exclusive product collections available at MoMA Design Store locations and MoMAstore.org. Destination: Japan products will also be available at the new MoMA Design Store in Tokyo.
Revenues generated by the Destination: Design series support the programs and exhibitions of The Museum of Modern Art.