LACOSTE has teamed up with New York's Alife Rivington Club (A.R.C.) for a limited edition
capsule collection of polos and tennis shoes. This world famous rare sneaker resource
located on the Lower East Side at 158 Rivington Street was opened in 2001 by the ALIFE
"The Rivington Club is committed to brands that have a true athletic history', says Arnaud
Delecolle, ALIFE co-founder. "A.R.C.'s aesthetic involves classic sports imagery, heritage
and tradition. This translates into bold color statements with highly visible and
recognizable graphics. When given the opportunity to work on the classic LACOSTE polo
shirt, we decided to apply this aesthetic to the garments. We stayed in line with our shop's
colour theme of black, red and purple and decided to increase the scale of the crocodile
logo to a truly utilitarian size. The concept being if these shirts were worn on the field, all
the graphic elements would serve their purpose of conveying information from a distance.'
A.R.C. also changed some of the shirt's construction elements to reflect the sturdiness
required on rugby jerseys, including the collar and placket system as well as the inside
tape on the collars and side vents. There are two polos in two colours each: one features
the red A.R.C logo opposing the crocodile on white and black/grey polos, while the other
has the gold Rivington Club crest embroidered on the left breast on both red and black
polos. All have the number 158 sewn on the back, a nod to their Rivington Street address.
The project which includes matching tennis sneakers will release in July and be available at Rivington Club NYC, all ALIFE shops, Barney's, Collete, Dieci Corso Como and Dover Street Market.
More photos below...
The Rivington Club
158 Rivington Street
New York, NY 10002
TEL: (212) 375-8128
> The Rivington Club