12 years ago, it was the only retailer of its kind on the storied Haight Street of San Francisco, where the Hippie revolution begun. Though it is no longer the only retailer in San Francisco that sells street wear, TRUE is consider, by most today, to be the pioneer store that started all. In celebration of its 12th year, TRUE released a special edition t-shirt collection that is available in store and online.

Feature a zodiac diagram corresponding the years TRUE has been in operation. Centered is the TRUE crest, wIth the dark Latin inscription of "postatem obscuri lateris nescitis", which translate as "No one among you knows the power of the dark side " on top and a counter statement "Twelve years of customer service" on the bottom of it. Available in black or white and retails for US$ 26. While visiting the store, check TRUE's newest collection of self-branded disposable lighters

TRUE - Men's
1415 Haight Street | Map
San Francisco, CA 94117
TEL #: 415-626-2882

> TRUE

More photos after the jump...