In 2006 Nike celebrated the 3 Decades of Cushioning and introduced the Air Max 360. In part of that celebration, Nike worked with three artists to create a collection know as the "Air U Breathe" collection which included three different sneakers and three different sets of apparel, the three artists were Kevin Lyons, Ben Drury and Hitomi Yokoyama. Now two years later, Nike is working with the three artist again on a collection of apparel and three colorways of the Air Max 90 Current in celebration of the 2008 Beijing Olympics.
Look for the three colorways along with matching apparel this coming 8/8/08 at top tier Nike retailers including the Rivington Club.
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More photos on stories on each below...
Drury's design, similar to his Air Max 1, features plenty of black on the upper along with a sharp contrasting red swoosh and a white outsole. He also applied graphics on the tongue label and heel tab that reads 'oh 8' making references to the Olympics and the 8/8/08 opening ceremony. The lining and insole also feature graphics designed by Drury in a checkered pattern and feature the 'oh 8' graphic as well. Ben Drury is a Freelance art designer based in London. As art director for Mowax Recordings he oversaw the design of sleeves, toys including collaborating with FUTURA 2000 on his book. He still designs sleeves, tee-shirts, books and adverts, for himself and other people.
Color: Black/White-Atom Red
The above AM90 Current is designed by UK based Japanese artist Hitomi Yokoyama, using inspiration from the upcoming Olympics and the number '8' and octagon references. Yokoyama designed the color-blocking along with the graphics that adorn the tongue label, heel tab, lining and the insole. He's a short summary of Hitomi Yokoyama, he first moved to the UK from Japan in 1992 and started working for Gimme 5 in 1995, designing for both Gimme 5 and Goodenough UK. He specializes in allover prints and has collaborated with Undercover, Mad Hectic, Let it Ride, aNYthing and Bathing Ape in the years since.
Color: Neutral Grey/White-Abyss
Lyons' AM90 Current is similar the Air Max 360 he designed in terms of the brighter colors used. The upper consists of mandarin and white with just a hit of black for accents. The tongue label and heel tab feature a character illustrated by Lyons calling out the reference to "8â€² and the 8/8/08 Olympics opening ceremony. The lining and insole also feature the character as an all over print with each calling out "8â€² in different languages representing the variety of nations participating in the Olympics. Kevin Lyons is an artist/designer/art/director/marathoner living in Philadelphia. He has worked with Nike, Jordan Brand, Girl Skateboards, Commonwealth Stacks, HUF, Stussy, Tokion Magazine, 2k, BEAMS and his own experimental arm - Natural Born.