Berlin's retailer SOLEBOX recently produced a nicely made YouTube video clip highlighting their soon-to-be-release collaboration with ASICS. Created by Dutch media consultancy, Habbekrats Reclame, the clip was filmed throughout the streets of Berlin. The 50-second video, titled Solebox x ASICS x The Sun, highlights the uniqueness of the SOLEBOX x ASICS Gel Lyte III - the ability to change color due its ultraviolet (UV) -sensitive upper when shine on in sunlight. At 250 units available globally, this very limited edition is set to launch this Saturday, August 23rd, along with a coordinating ultraviolet (UV) sensitive track jacket by ASICS, which will also changes color in the sun.
SOLEBOX
Nurnberger Strasse 16 | Map
10789 Berlin Germany
TEL #: +49-30-9120-6690
Release Date: August 23rd (Saturday)
More photos after the jump...
Midsole changes to purple when hit with UV light.
Midsole unchange in regular light.
