Whether it be in the political arena, business circle, or social gathering, the current hot topic is to think green and how to implement these green ideas into our daily lives. So to reaffirm their commitment to the sustainability initiative, Nike today debuted the company's next major step in its evolution with Nike Considered Design - an ambitious expansion based on the principles behind its already popular Nike Considered product line.
More images and information after the jump...
Announced this morning at a temporary space within 7 World Trade Center, the first structure to be built over the 9-11 tragedy locale. But more fittingly, it is also one of the few skyscraper to attained prestigious LEED (Leadership in Energy and Environmental Design) Gold Certification by U.S. Green Building Council. True to its commitment, an organic breakfast was served to the guests and all the product display modules were constructed out recycle paper pulp, reused cardboard containers and cloth hangers.
Nike President and CEO, Mark Parker, started the keynote address by stating the overview of Nike Considered Design and its expansive goal. "it's not enough to be solving the challenges of today," stated Parker, "we are designing for the sustainable economy of tomorrow, and for us that means using fewer resources, more sustainable materials and renewable energy to produce new products." This wide reaching development will take place on not one, but all 6 major product categories of Nike: basketball, running, football (soccer), women's training, men's training, Nike Sportswear,tennis and ACG (All Condition Gear).
For the Nike Considered Design to successfully be incorporated into Nike product line, a series of predefined perimeters were placed, with some already achieving resounding results. Outlined by Nike Considered General Manager, Lorrie Vogel, these perimeters include:
- 2/3 of the base materials in each product are recycled
- 30% reduction in product packaging
- water-based adhesives to prevent toxic emission
- waterless dye
A Considered Design Ethos, similar to a mission statement, was also drawn up to further disseminate the concepts behind Nike Considered Design. To assist designers on reaching each of these elements, a Considered Index will serve as a guide during the product development process, of which 4 categories are scored accordingly. Already set publicly, the goals of Considered Design are to have 100% of Nike footwear adhere to its standards by the year 2011, follow by all Nike apparel by 2015 and all equipment by 2020. The final objective to produce product with a fully closed loop, meaning all base materials will be from recycled sources and that all products will be recycled.
Contrary to what most believe, Nike involvement in sustainability didn't begin with the Nike Considered product line launch in 2005. Instead, as explained by lead designer Richard Clarke, it could be traced to one of Nike's earliest design by the legendary Bill Bowerman, the Nike Sock Racer, in 1985. It was then followed by other environmentally sound products, like Nike Woven, the Zvezdochka by Marc Newson, and the much talked about Air Jordan XX3. Nike also established programs in support of its sustainability initiatives. The Reuse-A-Shoe program in 1990, the usage of organic cotton (Nike is the world's 2nd largest purchaser of organic cotton), and installation of 6 wind turbines at its Belgium distribution center.