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Freshness x Loopwheeler


Freshness x Loopwheeler - Hooded Sweatshirt

For the last 4 holiday seasons, we here at Freshness have forgo gifts for ourselves so we have enough funding for upcoming projects. This year, however, we decided to do something different. To show our gratitude to our selfless colleagues and most of all, our loyal supporters, who followed us the past 5 years. We will be giving away a limited edition hoodie, created exclusively for Freshness by the premiere Japanese label Loopwheeler.

Because of the extraordinary fine knit, with some compare it as "cashmere made from cotton", the antiquated milling machines at Loopwheeler could only produce about 1 meter (~ 3 foot) of fabric an hour. This means the whole production process started in August of this year, with the last batch just arrived from the factory a few weeks ago. Each hoodie was then silk screened by hand with the Freshness logo, in our signature green colorway, and the logo of our friends at Loopwheeler.

Shipment of these exclusive hoodies will start in January 2009. We hope it will be a fitting gift for our friends to usher in the new year.

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More photo after the jump...

Freshness x Loopwheeler - Hooded Sweatshirt