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Y-3 - 2009 Spring Summer Campaign

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For the 2009 Spring Summer collection campaign, Y-3 has appointed branding veterans Lloyd & Co to produce a short film that will promote and set the tone for the current collection.The story is fluent yet ambiguous, with male and female characters making connectionduring theirinner city fitness routine.This is a good quality short film that emphasises theY-3 conceptofseemless fusionbetweenathletic and high fashion.

> Y-3

> Lloyd & Co