One aspect of video game design is to prescribe as much realism as possible but still retain a sense of fantasy and escape.  Hence, the inclusion of real people such as the recent involvement of Jay-Z and EMINEM to the upcoming Activison's game title, DJ HERO.  However, a few canny contributors/gamers mentioned that there was already an actual DJ in the game DJ Shadow.

DJ Shadow, along with DJ Z-Trip, DJ AM and Cut Chemist, were asked to cut some original tunes for the game.  In addition, DJ Shadow will appear in the game as a character too, who is distinguishable by his blue flaming eyes.  But the most notable feature on DJ Shadow's avatar is the old school black General Made hoodie by A Bathing Ape (BAPE).  Talk about the ultimate platform for a product placement...

> DJ HERO

> DJ Shadow
> A Bathing Ape (BAPE)