The majority population mark up of Kuala Lumpur is made up of four different races- Chinese, Malay, Indian and Eurasian. After CLOT INC’s retail store, Juice, had successfully entered the South East Asian market through Singapore in 2007, there is hardly another city just as energetic and diverse left as Kuala Lumpur, the capital of Malaysia. Within the city limits, amidst the eclectic concrete jungle of skyscrapers and historical architecture, in the hip hangout of Bangsar along Jalan Telawi, Juice had set up shop for its first international location and aimed to become the new congregation point for youth and urban culture.
Since Juice was first established in Asia’s international hub, Hong Kong, in 2003, its founders Kevin Poon and Edison Chen had dedicated the store to carrying the best and flyest gear from around the world for urban folks in the know. Juice KL will be the portal and gateway between South East Asia and the rest of the world. Like its predecessor in Hong Kong, Juice KL is created with the intent to introduce a distinctive lifestyle and identity, and also to harbor creativity as well as innovative thinking locally. The concept behind Juice KL is to bring the youth and urban scene of Malaysia with street fashion and trendiest items from the far east region.
JUICE – Kuala Lumpur
Lot No. 46 & 46-1 Jalan Telawi 5
Bangsar Baru, 59100 Kuala Lumpur, Malaysia
It was with this mindset that Edison Chen, Kevin Poon, Edwin Choong and Hong Kong artist, Sam Lee, cut the ribbon to unveil the new retail location. At the opening ceremonies festivity, a very locally relevant lion dance celebrated the occasion and a special Juice KL MJ Tee and Lorry Cap were also launched exclusively for the store. Festivities carried on late into the night as an after party celebrating both the opening and Juice’s 5th Anniversary was held at the hopping local nightspot- Zouk Club. The CLOT crew and fans partied it up in style outside Hong Kong with Lee, a.k.a. DJ Becareful.
Back to the store– descending the varnished stairs transcends visitors into a different, futuristic world. Items from Colette, Adidas, New ERA, Medicom Toys, Gourmet and of course, CLOT, are flanked by LED lights, corian, wood, steel and glass furnishings. Beyond the perceivable items, the store and brand will be growing itself into a quintessential force in bridging urban culture and ideology between east and west, and also in growing and substantiating the youth culture everywhere in the world. Here is the first look into the Hong Kong collective’s first step into international capture.