British cyclist, Mark Cavendish, is relatively unknown in his homeland despite having been compared to household names such as Armstrong, and dubbed as “the new Wayne Rooney”. Impressively, Cavendish is renowned across the globe as the fastest road cyclist in the world, and notorious for his straightforward and emotional post-race remarks. As a part of Nike and Wieden + Kennedy’s campaign for Mark Cavendish, here is a video of Cavendish speaking freely about going for the Green Jersey at Tour de France this year. This is only the first part to the series of interviews over the next couple of weeks that document Cavendish’s approach to the race. Like W+K London aptly titled on their blog, “Green Is The New Yellow” indeed.