Here is a quick recap of MEDICOM TOY's BE@RBRICK Night on the night of June 12th at the Apple Store in Tokyo's Ginza district. Akashi Tatsuhiko, President of MEDICOM TOY, present at the event to discuss the history of BE@RBRICK and its future in digital content. At the event, there is also a showcase of BE@RBRICK's latest iPhone application, BE@RBRICK W@TCH, and its digital character on the application. Other than Tatsuhiko, Yamaguti Hiroki, Director and General Manager of Sanrio, and Kuwahara Shigekazu of King CEO Club also graced the event. Some of the interesting topics covered included creativity and how it is inspired from an idea of "I Want This!". Check out the photos from the event below for those of us who weren't able to make it out to the actual event! images via: Openers

> MEDICOM TOY CO.

> BE@RBRICK