The story begins with a full body tattoo and a man named Yoshihito Nakano, the second man to be bestowed the honorific title Horiyoshi III by legendary tattoo master, Shodai Horiyoshi of Yokohama. Horiyoshi III specialized in Horimono (full body suit tattoo) where the color of tattoo is inserted with a traditional Japanese free-hand technique, tebori,  as opposed to the machine insertions we are used to seeing. Horiyoshi III keeps his tattoos traditional with classical Japanese motifs such as koi fish, peonies and tenyo (she-angels).

Such is the story which inspired the creation of label, HORIYOSHI the THIRD, where exceptionally crafted garments and accessories are based on the work of Horiyoshi III and his artistic legacy. All items produced for the brand are for a limited run and produced in Japan.

The new collection features a range of tees, pull over sweaters, hoodies, scarves and jewelry that adapts Horiyoshi III's tattoo designs. Life-like renditions of tigers, bamboo and Japanese spiritual deities are some of the motifs translated onto simple black/navy based garments. The collection also features a range of rings and accessories with detailed sculpted skulls and Japanese ghosts, and is now available for a limited run at Browns in London and Alan Bilzerian in Boston. Now you don't have to get a full body tattoo to enjoy some sick designs from Horiyoshi III.

Check out the pictures below for a closer look at Horiyoshi III's horimonos and pieces from the new collection.

Browns
24-27 South Molton Street | Map
London W1K 5RD

Alan Bilzerian
34 Newbury Street | Map
Boston, MA 02116

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