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Mission Bicycle Store | By Grayscaled Design

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For Mission Bicycle Company's expansion from the virtual online realm into the physical reality, the custom fixed-gear bicycle company employed San Francisco's design collective, grayscaled design. The design collective created a physical presence for Mission Bicycle Company by tying together the interior design with the digital design of the company with text and layout that resembles the website's step-by-step online assembly process. Customers can now view and select parts they like, and the open assembly table allow customers to watch while their bike is being put together. Those who live in the Bay area can now drop-in easily to watch Mission Bicycle Company work their magic; as for those who don't, the online store is still available for all. via: Dezeen

Mission Bicycle Company
766 Valencia Street | Map
San Francisco, CA 94110

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