Issey Miyake invited British industrial designer, Ross Lovegrove to create a new watch series, HU. HU stands for "human", and the designer developed upon this concept for his work. Like his signature designs, HU features organic flowing lines and form, and keeps both aesthetics and material of the watch human. The watch is non-allergenic with a titanium casing and silicon band. The designer also considerately tilted the watch face 25 degrees to the right, making it easier to read time and supporting views that a watch is a prosthetic extension of the body.
HU will be available in US, Japan and Europe on Sep 15.