Irie Life is founded and produced by world respected Japanese reggae sound crew Mighty Crown's Sami-T and Jun4Shot from Fireball crew. With very strong roots in reggae, their brand is a reflection of their involvement in this specific culture. They have recently released two versions of New Era 59FIFTY fitted caps, Script and Volcano. The Script comes in two colorways, black or blue with Irie Life's script logo embroidered in 3D over the right hand side of the caps. The Volcano on the other hand is produced in red and black with Irie Life logo and volcano embroidered on the front with intricate emblem logo embroidered on the back. Under brim gets a teal treatment adding fresh look for the Summer season.