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Footlocker Europe X Nike Ad Featuring Madgi Fernandes | Alex Nash | Rido

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Footlocker recently trotted over to the other side of the globe and left their sneaker-prints in Europe with new store openings. As an effort to promote both Nike Air Max 90 releases and Footlocker's new global ventures, both companies partnered up to work with some prominent sneaker heads in London and Milan to create an ad about sneaker-loving.

The avid collectors and creators (namely Madgi Fernandes and Alex Nash from London and Rido from Milan) who start their day dressing from the bottom up unlike the general public discuss their extensive sneaker collections that will even put many retail stores to shame. Check out their personal stash of kicks both latest, vintage, and even home-customized.

> Nike

> Footlocker