To coincide with the arrival of Mercedes-Benz Fashion Week here in New York City, Mountain Dew debuted this year's Green Label Art project yesterday evening in SoHo. Hosted by etnies Showroom Gallery on Greene Street, the bi-level exhibit saw hundreds of well wishers. Featuring Volume III of Green Label Art, with art contributions from CLAW money. Jeff McMillan, Nathan Cabrera, Stephen Bliss, and UPSO. Highlighted are the special aluminum bottles, the detailed artworks adorning each, along with special prizes in an under-the-cap sweepstakes, currently taking place. The reception also saw San Francisco-base artist PUSHEAD in person and several limited edition prints for sale.