A slim white boardwalk stretches down the middle of the Tent in Mercedes-Benz Fashion Week and blue light seeps through from underneath, turning the locale into an imaginative shallow sea of blue in the images of Jacques-Henri Lartigue. The photographer captures a series of languid black and white images in the 1920s, documenting the lives of those who were simple, sporty and chic-- the theme of LACOSTE's Spring/Summer 2010 collection.
As a Disney-esque soundtrack featuring familiar sounds of birds chirping, tennis balls bouncing off tennis racquets flooded our senses in the background, transporting us to a world beyond the hustle and bustle of New York City, a strong collection of classic sportswear we are comfortably familiar with but remade in modern silhouettes that can be taken easily from day to night floated down the boardwalk.
Starting out in a clean palette of blues, greens and white, classic polo shirts are remixed with a dangerous deep v-neck, fitted blazers are remixed with short sleeves that ends above the elbow and poplin pleated tennis skirts. Toga tees, belted one-piece tube swimsuits, voluminous outerwear and this summer's popular jumpsuits all reappeared with new details. For men, tailored shorts are topped off with polos and heavy pique cotton jacket featuring contrast-colored piping on collar and pockets.
A summer about tennis and lounging in languor by the lake or the beach a la Deauville, the collection of emeralds and turquoise turns into a finale of sun-kissed yellows on polos, pants, swimsuits and dresses that are paraded down the boardwalk in a collective continum.
Worth noting this season too are the footwear-- for the ladies, gladiator inspired sneaker sandals are made light in canvas and some feature slight heels with dressier tongue; for men, classic canvas low-tops and slip-ons in various monotone colorways ranging from grey and white to brighter flourescent yellows will become new range of staples that can last seasons to come.