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Nike Sportswear X Maxime Medard - AW77- "Never Without A Fight" | Video

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Nike Sportswear's AW77 hoodie has been making a great deal of awesome noise around the globe, promoting its premium quality hoodie produced in conjunction with Loopwheeler for Fall/Winter 2009. Amongst the great displays and styling photo shoots is a video with French rugby union player, Maxime Medard. The tag line for the video "Never Without A Fight" traces a rugby player in his game in an evolving tattoo-style animation that is screened on the canvas which is Maxime Medard's body. Of course, at the very end of the video Medard throws on the AW77 hoodie in an effortlessly cool manner, making us wish we have the AW77 to do the same too.

> Nike Sportswear