Nike Sportswear X Patrice Evra - AW77 - "The Game Is Never Over" | Video


Other than a great ad with Maxime Medard, Nike Sportswear in France also geared up with Manchester United and French national team football player, Patrice Evra, to create a promotional ad for Nike Sportswear's Fall/Winter 2009 AW77 hoodie. Titled "The Game Is Never Over", the ad takes the form of an animated platform game where a mini Evra runs through different stages, playing football, breaking stages and kicking ass. Indeed an excellent piece of creative advertising, the video is great fun to watch and absolutely conveys the spirit of perseverance in sports. > Nike Sportswear