As Henry David Thoreau would tell you, utility precedes style in the great outdoors, and this should be even more so when one is out trekking the unexplored trail instead of chilling in a log cabin. However, LA-based Aether would beg to differ as the company prides itself on filling a niche for outdoor enthusiasts who are unwilling to compromise on modern design and form. The brand's masterminds, Palmer West and Jonah Smith started out in the film industry but decided to change their career paths when they discovered how limited options for outdoor gear are. As such, instead of creating films they wanted to see, they started creating clothes they wanted to wear. By using highly technical and advanced fabric and working them in modern and relevant forms, Aether created sportswear that do work as well as they look.
For the label's Fall 2009 collection, other than polos, tees and shirts, a selection of well cut jackets in various silhouettes we are familiar with remade with esoteric fabric put the collection on the map. Cue the puffer with a Primaloft fill that stays amazingly warm regardless if wet or dry; a deceivingly simple looking black jacket that is actually made from a highly specialized European fabric that repels anything you can think of yet stays breathable; hoodies and waxed jackets are also strong players but with slimmer and more fitting silhouettes.
Amongst the line-up is the Stormy Total Eclipse which is a single barricaded layer of bonded Italian cotton/poly that keeps off wind and rain. Don't let the slim simple silhouette fool you-- elbows and back are reinforced with details to enhance movement, making it a great jacket for cyclists in the city. Pair with the label's space hoodie for protection against the cold.
Aether purveys great investment pieces for the sartorial-minded utilitarians and its classic, timeless designs will last for many seasons to come.The collection is now available for purchase online, so check out the site for the full collection.