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Hype Means Nothing - Sweatshirts - Notorious B.I.G | Pharrell Williams

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Hype Means Nothing is a relatively new label but is onto something interesting-- playing with the concept of icons and remakes, the label takes on contemporary cultural and pop icons and put "hand glasses" on their portraits. Some of the characters the label played with and turned into tops include Britney Speakers, Marilyn Monroe, Kanye West and the world's most famous talking sponge- Sponge Bob Square Pants. We had previously introduced the Kanye West Sweatshirt and Michael Jackson R.I.P Tee and now to join the ranks are Notorious B.I.G and Pharrell Williams in sweatshirt forms for the cooler weather. The sweatshirts are now available for purchase at colette.

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