Aside from the East vs. West Pack between DJ Clark Kent and Eddie Cruz of UNDFTD, Nike Sportswear just ushered in another virtual rivalry, this time between Amsterdam's artist Parra and London-base designer Cassette Playa. Similar to other so-called "rivalry", there are no physical confrontation. Neither there is a sense of animosity between each opponent. Instead, the "rivalry" in this instance is about a competition to strain one's creativity in design and outwit each other's concepts. It is in this conceptual crucible that wild ideas are born.
Whereas Carrie Mundan (of Cassette Playa) dove right into the definition of what rivalry is, Parra took a different approach. Formal Introduction is not needed as the Amsterdam-base artist presented his virtual team - Lonely Losers. Nicest opponents on and off the field, the Lonely Losers thrived not on wins but on positive attitudes. They are the Magic Johnson of Basketball, the Gianfranco Zola of soccer...folks who smile politely despite winning or losing. Because to them, their effort, without playing dirty, count the most. As Parra stated, "to participate is better than winning." The concept translated to a smooth maroon tone, with hints of blue and beige. The collection also comes in all-black with gradient grey accents.
As in the Cassette Playa Chimeras Collection, the core merchandise for Parra's Lonely Losers is the Stadium Jacket. Updated variants derived from the original NSW Collection Stadium Jacket, with construction of Melton wool frame insulated with Thermore fill, premium leather sleeves and lined with Dri-FIT material. Similar to true varsity teams, Parra also filled the exterior with chenille patches, badges of honor for those "oh so close" win. Second but not least is the Destroyer Jacket. Liken to the coach jacket of the old, cropped for ease of function and movement. Lined with Dri-FIT lining and insulated with Thermore fill, the Destroyer Jacket is constructed with double-layer water repellent satin. Thus making it ideal wear for Fall. To complete the collection are a collection of graphic t-shirt, cut specific for either men or women. Similar unisex fitting could be found on the Lonely Losers Stadium Jacket as well. All are now available at Nike Sportswear locations, selected retailers with NSW account, and NikeStore.com
Nike Sportswear - New York
21 Mercer Street | Map
New York, NY 10013
TEL #: 212-226-5433
Nike Sportswear - The Montalb ¡n
1615 Vine Street | Map
Los Angeles, CA 90028
> Freshenss: Nike Sportswear X Cassette Playa - CO-LAB Project | Rivalry Collection Holiday 2009