Watch maker NOOKA is known for its quirky and ultra-modern takes on both the practice of time reading and timepiece design. Fresh from the label is a new addition to its luxury line-up, the ZAZ. The most interesting aspect about this angular piece is the translucent digital face which gives an illusion that time is being displayed directly onto one's wrist. The watch comes in both black and white and are now up for pre-order. A great conversational piece, the watch will ship out in early November in time for all the holiday activities and mingling.